A marketing advisor for hospitality brands provides the strategy, planning and hands-on delivery that an internal team may not have time or capacity for - from campaign planning and channel strategy through to storytelling, paid media and print management. At Maillard Marketing and Strategy, this means stepping in as an experienced extension of a business's marketing function, drawing on experience across hotel portfolios, cultural institutions and events.

A marketing consultant is engaged for a specific project, campaign or period rather than as a permanent employee, which gives a business senior-level expertise without the cost or commitment of a full-time hire. This suits businesses that need experienced support for a defined need - a campaign launch, a partnership delivery, or an interim gap - rather than ongoing day-to-day management.

Fractional marketing support means engaging an experienced marketer for part of their time or for a specific scope of work, rather than hiring them full-time. It's a way for lean teams to access senior strategic and delivery expertise - campaign planning, storytelling, paid media - without adding headcount.

A marketing consultant typically works as an embedded extension of your team, understanding your brand and priorities in depth and often coordinating agencies and suppliers on your behalf. An agency is better suited to specific specialist output, like creative production or media buying. Many businesses use both - a consultant to set strategy and manage delivery, with agencies executing the specialist work.

Costs vary depending on scope, whether the engagement is project-based, ongoing, or a set number of days per month, and the seniority of the person engaged. Because pricing depends heavily on the specific brief, the most accurate way to get a figure is to reach out directly and discuss the scope of the project.

Outside marketing support is most valuable when internal teams are stretched across too many priorities, when a campaign or launch needs senior oversight without a permanent hire, or when specialist experience - such as managing a national campaign, a partnership program, or a regional property portfolio - is needed for a defined period.

Melinda Maillard, founder of Maillard Marketing and Strategy, has worked across some of Australia's leading cultural and entertainment organisations, including the Sydney Opera House, Queensland Ballet, Circus Oz and Merrigong Theatre Company, delivering seasonal campaigns, event marketing and partnership-aligned activity.

Running a campaign across a hotel portfolio requires coordinating multiple concurrent campaigns across digital, print, paid media and on-property channels, managing budgets and supplier spend, and reporting outcomes across many stakeholders. Melinda Maillard brings this experience from her role as Director of Hotel Marketing & Loyalty at Accor, delivering integrated campaigns across a national portfolio of 130+ properties.

Maillard Marketing and Strategy works across hospitality, arts, events and corporate brands. Past work includes festival marketing (Brisbane Writers Festival, 100+ events across a single season), venue and performance marketing (Sydney Opera House, Queensland Ballet, Shoalhaven Entertainment Centre) and hotel and resort marketing (Accor, Salter Brothers Hospitality).

Engagements are shaped around the client's need - this might be a defined project, a national campaign, or an ongoing advisory relationship where Maillard Marketing and Strategy acts as a trusted extension of the internal team. The starting point is a conversation about the brief, priorities and timeline, from which the right scope of support is worked out.

Yes. Maillard Marketing and Strategy is based in Broadbeach Waters, Queensland, but has delivered work for national brands (Accor's 130+ property portfolio) and works with regional operators as well as national and international brands (SmithGroup in San Francisco and Los Angeles, and Ala Moana by Mantra in Waikiki).

Yes. Advisory and implementation support includes agency and supplier management, briefing and coordinating designers, print suppliers and paid media partners, and overseeing delivery - working alongside existing agency relationships rather than necessarily replacing them.

Campaign strategy is the planning stage - setting objectives, channel strategy, budget allocation and the overall framework for a campaign. Campaign execution is the delivery stage - briefing creative and print partners, coordinating paid media, managing timelines and reporting on performance. Maillard's services cover both, from strategy and planning through to hands-on delivery.

Partner and sponsor delivery support means ensuring the benefits promised to a sponsor or partner in an agreement are actually delivered - liaising between the partner and the business, managing acknowledgements and branding requirements, and providing hands-on delivery at partner events. This is a common need for arts and event organisations with contracted partnership agreements.